Article: Catherine Aurelio – Gamification

Catherine Aurelio is a Creative Director and Gamification specialist with a focus on considered user experience for interactive, web, mobile and other online applications. She has more than 15 years of experience in interactive media and print design creating award winning solutions for her clients in a variety of industries.

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About Catherine Aurelio

“She combines creative design ideas and a savvy understanding of the business of marketing to produce the most streamlined solutions for her clients.

Catherine has more than 15 years of experience in interactive media and print design. She was one of the speakers presenting ideas concerning ‘gamification’ as a way of helping the world by the use of game dynamics to influence behaviour.

Her career in Santa Cruz began as a photographer and designer through her company Firecracker Studio. Her entrance into the Gamification world came through a friend back in 2007 for a 007 website project and designing a website interface that used gaming dynamics to engage the visitor of the website. This led to a career change and working as the “User Experience and Creative Direction Lead” at BunchBall.

Gamification is the integration of game mechanics in non-game environments to increase audience engagement, loyalty and fun. It can be used to make life and particularly those mandatory unpleasant tasks more fun.”



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