Article: Ze Frank – Making Real Connections Over the Web

On the web, a new “Friend” may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation and reward it with something more nourishing.


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ABOUT Ze Frank

“How to Dance Properly” viral video born as a party invite for 17 friends hit the Web in 2001, Ze Frank has been making people giggle, guffaw and gasp out loud whilst procrastinating at work.

He defines, in many ways, the genre of online comedy, and continues to innovate madly on the form. In 2006 he launched a year-long daily video blog called The Show with Ze Frank, which called “the best sustained comedy run in the history of the Web.”

His rapid-fire delivery and absurd explorations in audience participation (like Earth Sandwich) has influenced a generation of digital native YouTubers. Perhaps his most brilliant move: calling on fans to write the show for him.

Using collaborative tools, online viewers collectively put words in his mouth (and props in his lap); he faithfully performed this wiki-comedy each week for his “Fabuloso Friday” show.

In 2008, along with Erik Kastner, Frank launched Colowars, the first massively multiplayer game on Twitter, which featured two months of sponsored online events and competitions.

Recently he has worked with his audience to create a series of projects based on shared emotions such as pain, fear and the pang of nostalgia. Frank works as a consultant to range of industries on audience engagement and is a public speaker on the subject of the virtual life.”



1. Website 2. Wikipedia 3. Twitter